Your first customers should be the easiest to acquire. Focus on simplifying the sales process and prioritize leads that are most likely to close, rather than trying to chase every potential lead.

Avoid getting bogged down in lengthy negotiations over minor contract details with early customers; prioritize closing the deal to secure your first customers.

When setting pricing, it's important to guess a number that seems reasonable, and if you can close that sale, try doubling it the next time. Iterating based on feedback is key to finding the right price.

When trying to get your first customer, reflect on your past experiences as a buyer and consider which sales tactics would have worked on you.

Sales should be prioritized early in the startup process, as engaging with customers can lead to better product development and quicker sales success.

Don't undervalue your product; while it's okay to start with lower prices, avoid making it a habit as it can lead to long-term pricing issues.

Getting the first customer is one of the hardest challenges for founders, and it requires a different approach than what investors might suggest.

The first two hires in a startup should focus on sales and customer satisfaction, ensuring that the business can both sell its product and maintain happy customers.

Founders often confuse the instinct to pursue difficult customers first; instead, focus on the most desperate customers who need your product.