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TB

Tyler Bosmeny

09/26/18

@ Y Combinator

Avoid getting bogged down in lengthy negotiations over minor contract details with early customers; prioritize closing the deal to secure your first customers.

Video

YC

How to Sell by Tyler Bosmeny

@ Y Combinator

09/26/18

Related Takeaways

GA

Gustaf Alströmer

12/30/22

@ Y Combinator

Your first customers should be the easiest to acquire. Focus on simplifying the sales process and prioritize leads that are most likely to close, rather than trying to chase every potential lead.

TB

Tom Blomfield

07/26/24

@ Y Combinator

The first few sales are often the hardest, so focus on closing those deals to establish a customer base, and remember you can always increase prices later as your product improves.

HI

Harvard Innovation Labs Cast

06/12/13

@ Harvard Innovation Labs

Focusing on smaller sales opportunities, like 1-5 seat deals, can be more beneficial for startups than pursuing larger, more complex contracts that may take longer to close.

MS

Michael Seibel

09/06/18

@ Y Combinator

Founders often confuse the instinct to pursue difficult customers first; instead, focus on the most desperate customers who need your product.

EM

Eric Migicovsky

10/13/18

@ Y Combinator

Sales should be prioritized early in the startup process, as engaging with customers can lead to better product development and quicker sales success.

YC

Y Combinator Cast

05/31/24

@ Y Combinator

Paul Graham's advice to focus on immediate problems rather than scalability encourages founders to prioritize getting their first customers and building their initial product.

TB

Tyler Bosmeny

09/26/18

@ Y Combinator

For closing deals, ensure you have a draft agreement ready to propose when a customer shows interest, as they will expect it and it helps expedite the process.

MS

Michael Seibel

08/01/19

@ Y Combinator

To build a successful startup, focus on getting customers quickly rather than obsessing over a perfect launch.

EM

Eric Migicovsky

10/13/18

@ Y Combinator

Engaging with customers early can provide the momentum needed to refine your product and ensure it meets market demands.