Avoid getting bogged down in lengthy negotiations over minor contract details with early customers; prioritize closing the deal to secure your first customers.

Once you have any indication of an agreement, send a confirming email to commit the investor to that agreement, ensuring clarity and accountability.

Always conclude an investor meeting with clarity, whether it's securing a commitment or understanding the next steps in the process.

An agreement plan alleviates fears by listing agreements that help customers feel secure about doing business with you.

If pre-sales are not possible, especially in regulated industries like medical, use a Letter of Intent (LOI), which is a non-binding contract that indicates customer interest in purchasing your product when it's ready.

If customers express a willingness to pay for your solution, consider asking them for a commitment, like writing a check in advance, to validate your idea.

It's crucial to keep the fundraising process moving quickly by getting a term sheet as soon as possible, as investors tend to delay decisions.

Your first customers should be the easiest to acquire. Focus on simplifying the sales process and prioritize leads that are most likely to close, rather than trying to chase every potential lead.

Creating a competitive environment is essential for securing favorable deal terms; if you don't have options, you may not get the best outcome.