Once you have any indication of an agreement, send a confirming email to commit the investor to that agreement, ensuring clarity and accountability.

A process plan outlines the steps customers need to take to buy or use your product, reducing confusion and guiding them forward.

For closing deals, ensure you have a draft agreement ready to propose when a customer shows interest, as they will expect it and it helps expedite the process.

Prenuptial agreements, often viewed as unromantic, can establish a sense of safety for both partners and prevent common conflicts and misunderstandings.

If you're confident in your product, encourage customers to sign up for an annual contract with a 30 or 60-day money-back guarantee, making it a recurring revenue stream from the start.

If you're offering something for free but your business model relies on other revenue streams, it's crucial to explain that to users to alleviate their concerns and build trust.

Avoid getting bogged down in lengthy negotiations over minor contract details with early customers; prioritize closing the deal to secure your first customers.

People are drawn to clarity and away from confusion; clear calls to action ensure customers understand how to do business with you.

It's better to have the default be that customers are signed up rather than needing to renegotiate after a short period. This way, you avoid the free trial trap and create a more stable relationship with customers.