Tools

Search

Explore

Videos Channels Figures

Atmrix

About

Tools

Search

Explore

Videos Channels Figures

Atmrix

About

ZS

Zack Scriven Media Cast

06/13/21

@ Zack Scriven Media

A process plan outlines the steps customers need to take to buy or use your product, reducing confusion and guiding them forward.

Video

ZS

Building a Story Brand by Donald Miller Audiobook (read in one sitting)

@ Zack Scriven Media

06/13/21

Related Takeaways

AC

Adora Cheung

03/20/17

@ Y Combinator

Before building a product, you should storyboard the ideal user experience, considering how customers will discover, interact with, and evaluate your product.

ZS

Zack Scriven Media Cast

06/13/21

@ Zack Scriven Media

A story brand principle is that customers trust a guide who has a plan; this helps them overcome their challenges.

GT

Garry Tan

09/20/18

@ Y Combinator

The product development process has a sequential aspect, starting with product design, followed by interaction design, and then engineering.

YC

Y Combinator Cast

03/01/25

@ Y Combinator

Understanding who you are selling to is crucial. Imagine switching roles with your customer and identifying their top three goals. This can help you align your product with their needs.

HR

Hosain Rahman

04/26/17

@ Y Combinator

After the initial phase, the product experience team hands over to product managers who define the business plan, including launch timing and retail strategy.

AJ

Amy Jo Kim

12/30/20

@ Garry Tan

A good product journey is coherent and has a through line, connecting all features and experiences.

KS

Krithika Shankarraman

05/25/25

@ Lenny's Podcast

Good processes in marketing can actually speed up a company rather than slow it down. Establishing clear guidelines helps new team members become effective quickly and ensures consistency in messaging.

ZS

Zack Scriven Media Cast

06/13/21

@ Zack Scriven Media

An agreement plan alleviates fears by listing agreements that help customers feel secure about doing business with you.

KD

Katie Dill

10/16/24

@ Y Combinator

The design process starts with understanding the user and their needs, often informed by direct feedback from users engaged with the product.