Our design process is deliberate, starting with imaginative exploration, followed by validation and concept development, leading to product launch and iteration.

The process of creating software involves continuous iteration, from brainstorming to prototyping and shipping, which is essential for product development.

The design process starts with understanding the user and their needs, often informed by direct feedback from users engaged with the product.

The best products integrate design with product management, engineering, and customer support.

We all need each other in product development; each mindset—design, engineering, product management—brings unique value that cannot be replaced. I believe design should report to engineering because it allows design to be considered phase zero of the engineering process, ensuring that what ships at the end is well-integrated and technically feasible.

The alignment process in product design is critical and involves multiple phases, from ideation to scaling after achieving product-market fit.

In product development, it's crucial to consider the entire system and how different features interact, rather than focusing on individual components in isolation.

To build a successful product, you need desirability, viability, and feasibility, which can be mapped to design, business, and technology.

The product is the most important aspect of your company. Start with design, as it's how customers interact with your product and what they see and feel.