Our design process is deliberate, starting with imaginative exploration, followed by validation and concept development, leading to product launch and iteration.

The integration of design into a startup's process is essential for building products that resonate with users.

When you're in the product market fit phase, it's crucial to keep refining your product instead of just focusing on scaling the business.

In the early stages of building products, it's crucial to iterate not just on the product itself but also on understanding the market, as both aspects are equally important.

The product development process has a sequential aspect, starting with product design, followed by interaction design, and then engineering.

Founders often get stuck at various levels of product-market fit, and it's essential to evaluate which of the four Ps—persona, problem, promise, or product—needs to change to move forward.

In today's fast-paced market, achieving product-market fit is a continuous process, requiring founders to think like entrepreneurs and adapt every six months.

The best products integrate design with product management, engineering, and customer support.

To build a successful product, you need desirability, viability, and feasibility, which can be mapped to design, business, and technology.