The integration of design into a startup's process is essential for building products that resonate with users.

We all need each other in product development; each mindset—design, engineering, product management—brings unique value that cannot be replaced. I believe design should report to engineering because it allows design to be considered phase zero of the engineering process, ensuring that what ships at the end is well-integrated and technically feasible.

Our product experience team integrates various design disciplines to create a unified experience, emphasizing the importance of storytelling and user engagement.

The product development process has a sequential aspect, starting with product design, followed by interaction design, and then engineering.

It's important to respect the boundaries between design and product management roles to ensure effective collaboration.

To design a product for success, consider user experience, supportability, and how others can resell it without your direct involvement.

When design and engineering teams are tightly connected, it fosters collaboration and ensures that both teams are aligned on the product vision, which ultimately leads to better outcomes.

A good product is rarely built in isolation; it requires collaboration with customers to ensure it meets their needs.

The product is the most important aspect of your company. Start with design, as it's how customers interact with your product and what they see and feel.