We all need each other in product development; each mindset—design, engineering, product management—brings unique value that cannot be replaced. I believe design should report to engineering because it allows design to be considered phase zero of the engineering process, ensuring that what ships at the end is well-integrated and technically feasible.

It's important to respect the boundaries between design and product management roles to ensure effective collaboration.

The best products integrate design with product management, engineering, and customer support.

Inviting customers to design the product can lead to better outcomes, as they often have valuable insights and skills that can enhance the final product.

The best design outcomes come from having a clear vision and understanding of what you're trying to achieve before involving designers in the process.

The magic of design lies in achieving organizational alignment around the company's vision and how everything ladders up to execution.

Our design culture emphasizes collaboration and excellence, driven by a talented team that consistently seeks to improve the user experience.

Engaging early customers in the product design process fosters momentum and ensures that the product meets their needs, rather than relying solely on internal assumptions.

This approach fosters alignment within the team and leadership, produces better strategic framing due to diverse inputs, and results in a defensible output based on transparent selection criteria.