Design is fundamentally a problem-solving methodology; the more clarity you provide upfront, the more efficient the design process will be.

Hiring great designers involves understanding what good design looks like and helping them see their role in the company.

To effectively communicate the value of design, you need to understand how it connects to business outcomes and be able to articulate that to clients.

To make the design process efficient, provide designers with a clear creative brief that outlines the desired emotional response from users, rather than leaving it ambiguous.

In a shaping session, we need to visualize the end goal before starting a project, ensuring that engineers, product, and design teams all understand the concept clearly.

Design is clear thinking made visible; it's a holistic mindset that goes beyond just visual expression.

Design is clear thinking made visible, and there's nothing worse than a brilliant image of a fuzzy concept.

When design and engineering teams are tightly connected, it fosters collaboration and ensures that both teams are aligned on the product vision, which ultimately leads to better outcomes.

Designers prefer to work with founders and teams that understand their language and culture, so it's important for you to be open to learning about design.