Design is clear thinking made visible; it's a holistic mindset that goes beyond just visual expression.

Design thinking emphasizes clarity in identifying the problem that needs to be solved.

Visual design should focus on conveying important information clearly, avoiding unnecessary ornamentation that distracts from the message.

Design is fundamentally a problem-solving methodology; the more clarity you provide upfront, the more efficient the design process will be.

The best design outcomes come from having a clear vision and understanding of what you're trying to achieve before involving designers in the process.

Designers must be honest in their work, focusing on simplicity and eliminating unnecessary elements to create meaningful products.

I think design is everything. A beautiful product that doesn't function well is, in my view, ugly. The best designs are those that harmoniously integrate form and function, making it impossible to separate the two.

In logo design, I often push concepts to extremes before simplifying them, ensuring that the final product is unique and not just another geometric design.

Clear communication stems from clear thinking; if you can distill your ideas to their essence, articulating them becomes much easier.