Design thinking emphasizes clarity in identifying the problem that needs to be solved.

The best design outcomes come from having a clear vision and understanding of what you're trying to achieve before involving designers in the process.

Design is clear thinking made visible; it's a holistic mindset that goes beyond just visual expression.

Starting with a clear problem statement is crucial for effective product design.

Everything you build should solve a problem for someone; this is the core of design thinking, where you identify problems, research solutions, and validate your ideas.

The key to successful product development is to maintain clarity on both the problem we're solving and the solution we're proposing, ensuring that the team is engaged and understands their tasks.

Design reviews, where multiple minds discuss and critique plans, can lead to better design outcomes and should be encouraged in both academic and industry settings. I believe design permeates the entire development process. You should always do at least a little bit of design upfront, even if it's not a waterfall method.

Design is clear thinking made visible, and there's nothing worse than a brilliant image of a fuzzy concept.

To make the design process efficient, provide designers with a clear creative brief that outlines the desired emotional response from users, rather than leaving it ambiguous.