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Atmrix

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E

EO Cast

05/09/25

@ EO

In logo design, I often push concepts to extremes before simplifying them, ensuring that the final product is unique and not just another geometric design.

Video

E

Branding Masterclass for AI FoundersㅣSmith & Diction

@ EO

Branding Masterclass for AI FoundersㅣSmith & Diction

05/09/25

Related Takeaways

E

EO Cast

05/09/25

@ EO

I believe that every logo should tell a story or convey an emotion, rather than just filling a space; this is fundamental to our design philosophy.

BB

Bob Baxley

06/12/25

@ Lenny's Podcast

Design is clear thinking made visible, and there's nothing worse than a brilliant image of a fuzzy concept.

DR

Dieter Rams

06/01/13

@ ArtCenter College of Design

Designers must be honest in their work, focusing on simplicity and eliminating unnecessary elements to create meaningful products.

MS

Mike Smith

05/09/25

@ EO

When creating brands, many people mistakenly think it's just about logo, type, and color, but there's so much more to it.

GT

Garry Tan

09/20/18

@ Y Combinator

Visual design should focus on conveying important information clearly, avoiding unnecessary ornamentation that distracts from the message.

JI

Jony Ive

05/09/25

@ Stripe

Simplicity in design is about expressing the essence and purpose of something, not just removing clutter.

BB

Bob Baxley

06/12/25

@ Lenny's Podcast

Design is clear thinking made visible; it's a holistic mindset that goes beyond just visual expression.

JO

John Ousterhout

04/09/25

@ The Pragmatic Engineer

I think the most important elements of design are pushing towards general-purpose solutions to avoid unnecessary specialization.

SF

Shana Fisher

06/20/14

@ Y Combinator

Great design has become homogenized, often relying on the same templates and styles, which can make products look indistinguishable from one another.