In logo design, I often push concepts to extremes before simplifying them, ensuring that the final product is unique and not just another geometric design.

Every creator embodies an emotion in their story, which can be leveraged to align with the brand you're building.

When evaluating a company, I look for a credible story about how they value design from the very beginning, as design cannot be grafted on later.

Branding is not just about logos; it's about building a resilient story that resonates with people and earns their trust.

Storytelling in branding should focus on the audience's emotional connection rather than the founder's journey; it's about what resonates with them.

When we define the elements of a story as it relates to our brand, we create a map customers can follow to engage with our products and services.

We have an obligation as product people to put emotional energy back into people's lives through design.

Brands need to focus on storytelling to connect with consumers and build a strong brand identity.

To grow our companies, we should clarify our message. Understanding how story integrates with our brand message will help us create communication pieces that engage more customers and grow our business.