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BB

Bob Baxley

06/12/25

@ Lenny's Podcast

When evaluating a company, I look for a credible story about how they value design from the very beginning, as design cannot be grafted on later.

Video

LP

35 years of product design wisdom from Apple, Disney, Pinterest and beyond | Bob Baxley

@ Lenny's Podcast

35 years of product design wisdom from Apple, Disney, Pinterest and beyond | Bob Baxley

06/12/25

Related Takeaways

KD

Katie Dill

10/16/24

@ Y Combinator

Creating a culture of high-quality design from the early days of a startup is vital, and founders must exemplify this commitment to design.

RS

Raphael Schaad

03/28/25

@ Y Combinator

Companies that recognize the value of design, especially during times of change, gain a competitive edge.

DF

Dylan Field

03/13/25

@ Y Combinator

Founders are increasingly recognizing the importance of design, understanding its value beyond just functionality.

BB

Bob Baxley

06/12/25

@ Lenny's Podcast

A company being design-led does not mean it's designer-led; design must be part of the company's DNA from the beginning.

DR

Dieter Rams

06/01/13

@ ArtCenter College of Design

Design can significantly impact a company's success, and it’s essential to fight for good design in a competitive market.

RS

Raphael Schaad

03/28/25

@ Y Combinator

Founders should prioritize hiring talented designers early on to enhance their company's design capabilities.

RS

Raphael Schaad

03/28/25

@ Y Combinator

Designers have something really valuable to bring to the table when starting companies, as they can build products that people truly want.

DC

Dalton Caldwell

05/13/23

@ Y Combinator

I look for something unique or impressive in applications, whether it's the founders, traction, or the idea itself, to help tell a compelling story.

GT

Garry Tan

09/20/18

@ Y Combinator

It's essential for founders to engage deeply with design candidates, especially if they have spent significant time solving related problems themselves.