Choose partners who resonate with a specific emotion or narrative that aligns with your brand's identity.

Storytelling in branding should focus on the audience's emotional connection rather than the founder's journey; it's about what resonates with them.

It's important to have a clear narrative and values that resonate with your audience to build a strong brand.

When we define the elements of a story as it relates to our brand, we create a map customers can follow to engage with our products and services.

Brands need to focus on storytelling to connect with consumers and build a strong brand identity.

The key to storytelling is tapping into people's emotions and making them feel something. It's not just about being smart or saying interesting things; it's about connecting with your audience on a deeper level.

I believe that every logo should tell a story or convey an emotion, rather than just filling a space; this is fundamental to our design philosophy.

When building a brand, it's important to provoke thought and entertain rather than scare, ensuring that the audience feels good about the engagement.

The story of a brand should focus on the customer as the hero, with the brand acting as the guide, to create a meaningful narrative that resonates with the audience.