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Atmrix

About

NK

Nikhil Kamath Cast

10/07/23

@ Nikhil Kamath

Choose partners who resonate with a specific emotion or narrative that aligns with your brand's identity.

Video

NK

Ep #11 | WTF Goes into Building a Fashion, Beauty, or Home Brand? Nikhil w/ Kishore, Raj, and Ananth

@ Nikhil Kamath

10/07/23

Related Takeaways

NK

Nikhil Kamath Cast

10/07/23

@ Nikhil Kamath

Every creator embodies an emotion in their story, which can be leveraged to align with the brand you're building.

KS

Karri Saarinen

06/05/25

@ FirstRoundCapital

It's important to have a clear narrative and values that resonate with your audience to build a strong brand.

SG

Seth Godin

02/13/24

@ Brand Master Academy

Storytelling in branding should focus on the audience's emotional connection rather than the founder's journey; it's about what resonates with them.

RS

Raj Shamani

10/07/23

@ Nikhil Kamath

Brands need to focus on storytelling to connect with consumers and build a strong brand identity.

YS

Yotam Segev

05/09/25

@ The Logan Bartlett Show

When fundraising, it's crucial to find partners who align with your values and vision, as the relationship is akin to a marriage that requires mutual understanding and trust.

RS

Raj Shamani

10/07/23

@ Nikhil Kamath

Brands should align their content with what platforms want to promote to gain visibility and engagement.

ZS

Zack Scriven Media Cast

06/13/21

@ Zack Scriven Media

Brands that engage in their customers' identity transformation create passionate brand evangelists.

RS

Raj Shamani

10/07/23

@ Nikhil Kamath

To build a brand, you need to find a unique angle or story that resonates with consumers, as seen with brands like 'The Good Bug' for gut health.

MP

Mark Pincus

02/28/25

@ a16z speedrun

It's essential to create a company culture that aligns with your mission, ensuring that you hire people and investors who share your vision.