Brands need to focus on storytelling to connect with consumers and build a strong brand identity.

When starting a brand, focus on creating a unique product that addresses a specific consumer need or trend.

Great brands are built around a fundamental consumer insight that is often unacknowledged; this insight should be reflected in your product and messaging.

Building a brand requires understanding the market and having a unique value proposition to stand out in a crowded space.

To build a brand, you must stand for something and clearly communicate what you don't do, which helps differentiate you in a crowded market.

It's important to have a clear narrative and values that resonate with your audience to build a strong brand.

In a commoditized market, effective storytelling and branding can differentiate products that otherwise have little to no inherent difference, and the best way to break into a market is to find a product that is so good that once people experience it, they will love it.

Branding is not just about logos; it's about building a resilient story that resonates with people and earns their trust.

When building a brand, it's important to provoke thought and entertain rather than scare, ensuring that the audience feels good about the engagement.