Branding is not just about logos; it's about building a resilient story that resonates with people and earns their trust.

It's important to have a clear narrative and values that resonate with your audience to build a strong brand.

To effectively deliver stories, brands should focus on simplicity and making complex ideas easy to understand and compelling, while also being relevant to people's pain points and the way they communicate to engage them more than competitors.

Storytelling in branding should focus on the audience's emotional connection rather than the founder's journey; it's about what resonates with them.

The story of a brand should focus on the customer as the hero, with the brand acting as the guide, to create a meaningful narrative that resonates with the audience.

Great brands focus on the transformation of their customers, which is essential for creating a meaningful connection.

To build a brand, you need to find a unique angle or story that resonates with consumers, as seen with brands like 'The Good Bug' for gut health.

The success of a brand's story hinges on clearly defining the resolution to customers' problems, ensuring they understand the benefits of engaging with the brand.

Great brands are built around a fundamental consumer insight that is often unacknowledged; this insight should be reflected in your product and messaging.