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RS

Raj Shamani

10/07/23

@ Nikhil Kamath

Brands should align their content with what platforms want to promote to gain visibility and engagement.

Video

NK

Ep #11 | WTF Goes into Building a Fashion, Beauty, or Home Brand? Nikhil w/ Kishore, Raj, and Ananth

@ Nikhil Kamath

10/07/23

Related Takeaways

CC

Craig Cannon

09/20/18

@ Y Combinator

To effectively promote your content, find out where your customers hang out and tailor your approach to those platforms, as not everything works everywhere.

YC

Y Combinator Cast

05/15/19

@ Y Combinator

You can treat product and content in the same way, but centralization can push creators off platforms that don't align with them.

RS

Raj Shamani

10/07/23

@ Nikhil Kamath

When creating content, focus on making it shareable and engaging rather than just branded; prioritize shares and saves over likes and views.

CC

Craig Cannon

09/20/18

@ Y Combinator

Promotion is necessary and involves consistently sharing your content across platforms, even if it feels repetitive or boring.

NK

Nikhil Kamath Cast

05/07/23

@ Nikhil Kamath

The social media revolution has changed how brands interact with consumers, making it essential to engage with influencers who align with brand values.

RS

Raj Shamani

10/07/23

@ Nikhil Kamath

Brands need to focus on storytelling to connect with consumers and build a strong brand identity.

NK

Nikhil Kamath Cast

10/07/23

@ Nikhil Kamath

Choose partners who resonate with a specific emotion or narrative that aligns with your brand's identity.

NK

Nikhil Kamath Cast

10/07/23

@ Nikhil Kamath

The point of sale is shifting; consumers are influenced by content they see online, making it crucial for brands to engage with their audience through digital platforms.

NK

Nikhil Kamath Cast

04/20/23

@ Nikhil Kamath

The days of a single platform serving all social media needs are over; users are looking for more tailored experiences that cater to specific interests.