Brands should align their content with what platforms want to promote to gain visibility and engagement.

To grow a brand, it's crucial to identify where your ideal customers spend their time and how to reach them effectively.

To create engaging educational content, we need to tailor our approach to each channel and audience, rather than relying on generic principles.

Promotion is necessary and involves consistently sharing your content across platforms, even if it feels repetitive or boring.

Understanding the unique characteristics of each platform is crucial for effective content repurposing.

We found that with social media marketing, it's okay if not everyone understands the content, as long as it resonates with the target audience. This approach has worked well for us, especially on platforms like TikTok.

If you're doing good work, you need to understand your audience to avoid wasting time marketing to the wrong people.

Engaging with your users is crucial; it not only helps you understand their needs but also enables you to create better content and targeted press outreach.

Choosing your customers is crucial; if you aim to attract anyone, you risk failure. Instead, focus on a specific audience and understand their needs and characteristics to shape your product effectively.