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Atmrix

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YC

Y Combinator Cast

10/13/17

@ Y Combinator

Understanding the unique characteristics of each platform is crucial for effective content repurposing.

Video

YC

Content Marketing Tips from Experts at First Round Capital and Andreessen Horowitz

@ Y Combinator

Content Marketing Tips from Experts at First Round Capital and Andreessen Horowitz

10/13/17

Related Takeaways

EZ

Ella Zhang

05/23/25

@ EO

Even if technologies change, understanding what content resonates with users remains crucial.

RS

Raj Shamani

10/07/23

@ Nikhil Kamath

Brands should align their content with what platforms want to promote to gain visibility and engagement.

M

MrBeast

01/12/23

@ Lex Fridman

To create engaging educational content, we need to tailor our approach to each channel and audience, rather than relying on generic principles.

CC

Craig Cannon

09/20/18

@ Y Combinator

It's important to brainstorm and spend time developing unique content ideas, as most content ends up being derivative and fails to stand out.

CC

Craig Cannon

09/20/18

@ Y Combinator

To effectively promote your content, find out where your customers hang out and tailor your approach to those platforms, as not everything works everywhere.

YC

Y Combinator Cast

05/15/19

@ Y Combinator

You can treat product and content in the same way, but centralization can push creators off platforms that don't align with them.

SC

Sonal Chokshi

10/13/17

@ Y Combinator

It's essential to have a guiding North Star for content strategy, focusing on what the audience truly needs and how to deliver it effectively.

M

MrBeast

01/12/23

@ Lex Fridman

Content can now go viral on every platform without needing to tailor it specifically for each one, which was not possible a few years ago.

YC

Y Combinator Cast

10/13/17

@ Y Combinator

Creating engaging content requires a balance of energy, expertise, and relatable examples to resonate with the audience.