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Atmrix

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Videos Channels Figures

Atmrix

About

YC

Y Combinator Cast

05/15/19

@ Y Combinator

You can treat product and content in the same way, but centralization can push creators off platforms that don't align with them.

Video

YC

Monetizing Podcasts and Newsletters - Chris Best of Substack and Jonathan Gill of Backtracks

@ Y Combinator

Monetizing Podcasts and Newsletters - Chris Best of Substack and Jonathan Gill of Backtracks

05/15/19

Related Takeaways

RS

Raj Shamani

10/07/23

@ Nikhil Kamath

Brands should align their content with what platforms want to promote to gain visibility and engagement.

YC

Y Combinator Cast

05/15/19

@ Y Combinator

YouTube is centralized and controlled by Google, while podcasting remains largely decentralized, allowing independent creators to maintain control over monetization.

NM

Neal Mohan

05/24/25

@ Nikhil Kamath

In the future, content consumption will be driven by creator-led production, similar to how startups invigorate industries.

YC

Y Combinator Cast

10/13/17

@ Y Combinator

Understanding the unique characteristics of each platform is crucial for effective content repurposing.

NM

Neal Mohan

05/24/25

@ Nikhil Kamath

Consumers are in charge of content choices, expecting a wide variety of formats and types of content to be available in one place.

SC

Sonal Chokshi

10/13/17

@ Y Combinator

Startups should focus on producing high-utility content that helps their audience achieve their goals, even if it's not directly related to their product.

CC

Craig Cannon

09/20/18

@ Y Combinator

When considering content marketing, treat content as a product and apply the same principles of creating something that your customers want.

VT

Vlad Tenev

05/24/24

@ The Logan Bartlett Show

To maintain brand consistency across different services, we centralize design and marketing while allowing product teams to operate independently.

YC

Y Combinator Cast

05/15/19

@ Y Combinator

Spotify's strategy of controlling consumer attention can lead to a homogenization of podcast content, similar to trends seen on YouTube.