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Atmrix

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Atmrix

About

CC

Craig Cannon

09/20/18

@ Y Combinator

When considering content marketing, treat content as a product and apply the same principles of creating something that your customers want.

Video

YC

PR + Content for Growth by Kat Mañalac and Craig Cannon

@ Y Combinator

PR + Content for Growth by Kat Mañalac and Craig Cannon

09/20/18

Related Takeaways

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Kat Mañalac

09/20/18

@ Y Combinator

Before focusing on PR and content marketing, ensure that you are building something that people actually want, as no amount of marketing will help if your product lacks demand.

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Craig Cannon

09/20/18

@ Y Combinator

You should start thinking about content marketing only after you've created something that people want and are confident that users are not churning.

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Sonal Chokshi

10/13/17

@ Y Combinator

Startups should focus on producing high-utility content that helps their audience achieve their goals, even if it's not directly related to their product.

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Harvard Innovation Labs Cast

02/02/14

@ Harvard Innovation Labs

Understanding the core value of your offering is essential; if it's content, focus on monetizing that content rather than just selling a product.

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Craig Cannon

09/20/18

@ Y Combinator

When starting out in content marketing, consider whether to create a personal blog or a company blog, focusing on human connection in your writing.

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Des Traynor

12/13/17

@ Y Combinator

Our content marketing strategy focused on providing valuable insights to our target audience rather than just promoting our product, which helped us build trust and grow our user base.

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Raj Shamani

10/07/23

@ Nikhil Kamath

To build a personal brand, create content that helps others grow, as they will become your promoters.

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MrBeast

01/12/23

@ Lex Fridman

To create engaging educational content, we need to tailor our approach to each channel and audience, rather than relying on generic principles.

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Craig Cannon

09/20/18

@ Y Combinator

To effectively promote your content, find out where your customers hang out and tailor your approach to those platforms, as not everything works everywhere.