Tools

Search

Explore

Videos Channels Figures

Atmrix

About

Tools

Search

Explore

Videos Channels Figures

Atmrix

About

CC

Craig Cannon

09/20/18

@ Y Combinator

You should start thinking about content marketing only after you've created something that people want and are confident that users are not churning.

Video

YC

PR + Content for Growth by Kat Mañalac and Craig Cannon

@ Y Combinator

PR + Content for Growth by Kat Mañalac and Craig Cannon

09/20/18

Related Takeaways

KM

Kat Mañalac

09/20/18

@ Y Combinator

Before focusing on PR and content marketing, ensure that you are building something that people actually want, as no amount of marketing will help if your product lacks demand.

CC

Craig Cannon

09/20/18

@ Y Combinator

When considering content marketing, treat content as a product and apply the same principles of creating something that your customers want.

CC

Craig Cannon

09/20/18

@ Y Combinator

When starting out in content marketing, consider whether to create a personal blog or a company blog, focusing on human connection in your writing.

RH

Reed Hastings

06/10/25

@ The Knowledge Project Podcast

Creating content that resonates is often harder than acquiring existing hits, as the latter implies it has already been shown and tested.

CC

Craig Cannon

09/20/18

@ Y Combinator

If you don't have product-market fit, it's generally not advisable to publish content, as it may not provide significant value or traffic.

SC

Sonal Chokshi

10/13/17

@ Y Combinator

Startups should focus on producing high-utility content that helps their audience achieve their goals, even if it's not directly related to their product.

ES

Eli Schwartz

09/27/18

@ Y Combinator

For generating content that drives traffic, companies should start with topics closely related to their services and expand into broader areas that establish them as experts.

DC

Dalton Caldwell

10/12/19

@ Y Combinator

Content marketing is often used by individuals to promote their products or services, but it doesn't necessarily correlate with the early success of their startups.

CC

Craig Cannon

09/20/18

@ Y Combinator

It's important to brainstorm and spend time developing unique content ideas, as most content ends up being derivative and fails to stand out.