Startups should focus on producing high-utility content that helps their audience achieve their goals, even if it's not directly related to their product.

Content marketing and social media are effective strategies for startups to attract design talent, especially if the team is already discussing design concepts.

Making good content allows you to shape your startup's story and share it with a larger audience through press outreach, which can be a powerful combination for growth.

When working with early-stage startups, the focus is often on how to get the product in front of people, as there are no silver bullets in this process. You need to try various strategies like content marketing, search engine marketing, search engine optimization, events, webinars, partnerships, and even street teams to find what works best.

When starting out in content marketing, consider whether to create a personal blog or a company blog, focusing on human connection in your writing.

If you don't have product-market fit, it's generally not advisable to publish content, as it may not provide significant value or traffic.

You should start thinking about content marketing only after you've created something that people want and are confident that users are not churning.

Investing heavily in brand advertising and sponsorships can be tempting, but it often doesn't yield the expected returns, especially for early-stage startups without established brands.

Many startups think they can rely solely on self-serve flows and ads for sales, but this approach often overlooks the need for direct sales efforts and effective messaging.