Tools

Explore

Videos Channels Figures

Atmrix

Tools

Explore

Videos Channels Figures

Atmrix

YC

Y Combinator Cast

07/08/22

@ Y Combinator

Investing heavily in brand advertising and sponsorships can be tempting, but it often doesn't yield the expected returns, especially for early-stage startups without established brands.

Video

Top Ways Startups Waste Money

@ Y Combinator

Top Ways Startups Waste Money

07/08/22

Related Takeaways

Brad Flora

07/08/22

@ Y Combinator

Many founders mistakenly believe that spending on marketing, especially through ads, will guarantee growth, but this often leads to wasted resources without learning valuable lessons.

Y Combinator Cast

02/13/25

@ Y Combinator

Spending money on ads at an early stage can be tempting, but it often leads to outsourcing customer understanding instead of building direct relationships with them.

Y Combinator Cast

02/13/25

@ Y Combinator

Founders often waste money by hiring branding agencies for expensive rebranding efforts, which is unnecessary for B2B companies that aren't easily found online.

Y Combinator Cast

03/09/18

@ Y Combinator

Investing in startups is complex, and understanding whether to put more money into a company requires deep conversations and analysis.

Michael Seibel

06/02/24

@ Startup Istanbul

Most early-stage PR can be handled by the founders themselves; spending on PR firms is often unnecessary and can waste significant resources.

Gustaf Alstromer

09/12/18

@ Y Combinator

Brand marketing is the hardest type of marketing to measure, and startups should focus on growth and performance marketing first before considering brand marketing later in their development.

Gustaf Alströmer

08/16/19

@ Y Combinator

Don't start online marketing until you have paying customers; many founders make the mistake of investing in ads too early.

Y Combinator Cast

08/23/24

@ Y Combinator

Investors often chase opportunities in startups, hoping to profit from future growth, which can lead to inflated valuations that may not be sustainable.

Michael Seibel

07/08/22

@ Y Combinator

Hiring a PR agency is often a mistake for startups; most founders end up firing them after realizing they don't deliver value.