Tools

Search

Explore

Videos Channels Figures

Atmrix

About

Tools

Search

Explore

Videos Channels Figures

Atmrix

About

GA

Gustaf Alströmer

08/16/19

@ Y Combinator

Don't start online marketing until you have paying customers; many founders make the mistake of investing in ads too early.

Video

YC

Gustaf Alströmer - Growth for Startups

@ Y Combinator

08/16/19

Related Takeaways

BF

Brad Flora

07/08/22

@ Y Combinator

Many founders mistakenly believe that spending on marketing, especially through ads, will guarantee growth, but this often leads to wasted resources without learning valuable lessons.

YC

Y Combinator Cast

03/22/24

@ Y Combinator

Founders often forget to focus on acquiring their first customer, instead preparing for scaling and hiring prematurely.

OG

Ooshma Garg

09/08/18

@ Y Combinator

I found that when starting out, you can't just throw money into ads; instead, it's about reaching micro groups and building relationships with local businesses to promote your service.

BF

Brad Flora

06/02/22

@ Y Combinator

Founders often mistakenly believe they have customers based on interest, but without revenue, they can't confirm the viability of their ideas.

DC

Dalton Caldwell

04/18/24

@ Lenny's Podcast

Many founders mistakenly focus on complex growth strategies instead of simply getting their first customer and validating their idea.

BF

Brad Flora

02/13/25

@ Y Combinator

Hiring for sales or marketing before achieving product-market fit can be a mistake; founders should focus on learning these roles themselves first.

YC

Y Combinator Cast

02/13/25

@ Y Combinator

Spending money on ads at an early stage can be tempting, but it often leads to outsourcing customer understanding instead of building direct relationships with them.

KM

Kathryn Minshew

03/13/14

@ Y Combinator

In startup customer acquisition, the idea that 'if you build it, they will come' is often false; you need to actively find your audience.

ND

Nicolas Dessaigne

11/27/24

@ Y Combinator

Many founders make the mistake of waiting for the perfect idea; it's better to start with what you have and iterate based on feedback rather than delaying your launch.