Don't start online marketing until you have paying customers; many founders make the mistake of investing in ads too early.

Spending money on ads at an early stage can be tempting, but it often leads to outsourcing customer understanding instead of building direct relationships with them.

In startup customer acquisition, the idea that 'if you build it, they will come' is often false; you need to actively find your audience.

To get your first customers, infiltrate communities where your target audience discusses products and services, and leverage personal relationships with bloggers and influencers.

Many founders mistakenly believe that spending on marketing, especially through ads, will guarantee growth, but this often leads to wasted resources without learning valuable lessons.

When working with early-stage startups, the focus is often on how to get the product in front of people, as there are no silver bullets in this process. You need to try various strategies like content marketing, search engine marketing, search engine optimization, events, webinars, partnerships, and even street teams to find what works best.

Startups don't take off by themselves; founders must actively recruit customers and drive growth manually instead of relying solely on advertising.

Outreach is essential for gaining initial traction; start by connecting with your network and gradually expand to reach more potential users.

The first customers often come from direct outreach rather than relying solely on marketing or SEO strategies.