If you're pre-product market fit, hiring is not the solution to your problems; focus on achieving product-market fit first before considering hiring.

Founders should not hire a sales team until they have learned how to do sales themselves, as this knowledge is necessary to recognize what effective sales look like.

It's common for founders to want to hire an executive team prematurely, influenced by the success stories of established companies, but this can be misguided without product-market fit.

Founders often forget to focus on acquiring their first customer, instead preparing for scaling and hiring prematurely.

When considering when to hire a marketing expert, it's essential to have strong product-market fit. This ensures that marketing efforts amplify existing demand rather than create it from scratch.

In the early stages of hiring, be cautious about adding people when you don't have product-market fit, as each new hire can add momentum in the wrong direction; once you find product-market fit, you should hire rapidly to build energy behind your direction.

Companies should focus on growth only after achieving product-market fit; otherwise, they risk wasting resources.

Working on growth before achieving product-market fit and good retention is not a good idea.

When raising a seed round, it's common for software companies to hire one or two engineers to build their product, but founders should handle sales themselves until they achieve product-market fit.