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Gustaf Alströmer

12/30/22

@ Y Combinator

Founders should not hire a sales team until they have learned how to do sales themselves, as this knowledge is necessary to recognize what effective sales look like.

Video

How to Get Your First Customers | Startup School

@ Y Combinator

How to Get Your First Customers | Startup School

12/30/22

Related Takeaways

Gustaf Alströmer

12/30/22

@ Y Combinator

Founders should learn how to do sales themselves rather than relying on others to solve their sales problems.

Gustaf Alströmer

12/30/22

@ Y Combinator

Founders should be the ones doing sales in the beginning to learn how to effectively communicate with customers and understand their problems.

Tyler Bosmeny

09/26/18

@ Y Combinator

You shouldn't hire salespeople until you've done a lot of sales yourself. This experience helps you understand what kind of skills to look for in potential hires.

Brad Flora

02/13/25

@ Y Combinator

Hiring for sales or marketing before achieving product-market fit can be a mistake; founders should focus on learning these roles themselves first.

Eric Migicovsky

10/13/18

@ Y Combinator

Founders need to be technically competent and understand that they may have to become salespeople to successfully market their products.

Gustaf Alströmer

12/30/22

@ Y Combinator

Founders should conduct their own sales calls to qualify customers and understand their pain points better.

Gustaf Alströmer

12/30/22

@ Y Combinator

You should not outsource your sales efforts; it's important for founders to be directly involved in the sales process.

Tyler Bosmeny

09/26/18

@ Y Combinator

Sales is one of the most fundamental skills any founder needs to master.

Michael Seibel

12/27/24

@ Y Combinator

Founders can achieve significant sales with minimal sales staff by focusing on high-level sales strategies and engaging with key decision-makers directly.