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GA

Gustaf Alströmer

12/30/22

@ Y Combinator

Founders should be the ones doing sales in the beginning to learn how to effectively communicate with customers and understand their problems.

Video

YC

How to Get Your First Customers | Startup School

@ Y Combinator

How to Get Your First Customers | Startup School

12/30/22

Related Takeaways

GA

Gustaf Alströmer

12/30/22

@ Y Combinator

Founders should learn how to do sales themselves rather than relying on others to solve their sales problems.

GA

Gustaf Alströmer

12/30/22

@ Y Combinator

Founders should conduct their own sales calls to qualify customers and understand their pain points better.

GA

Gustaf Alströmer

12/30/22

@ Y Combinator

Founders should not hire a sales team until they have learned how to do sales themselves, as this knowledge is necessary to recognize what effective sales look like.

EM

Eric Migicovsky

10/13/18

@ Y Combinator

Founders need to be technically competent and understand that they may have to become salespeople to successfully market their products.

EM

Eric Migicovsky

07/26/19

@ Y Combinator

Founders and core team members should develop the skills to talk to users instead of relying on others to be the go-between.

YC

Y Combinator Cast

05/30/25

@ Y Combinator

Founders must be hands-on, embodying roles such as product designer and ethnographer, to effectively communicate and demonstrate their solutions to potential clients.

TB

Tyler Bosmeny

09/26/18

@ Y Combinator

As a founder, you should be spending every moment either building your product or talking to users, which includes selling.

YC

Y Combinator Cast

05/30/25

@ Y Combinator

Startup founders should act as forward deployed engineers, engaging directly with customers to gather feedback and iterate quickly on their products.

EM

Eric Migicovsky

10/13/18

@ Y Combinator

Sales should be prioritized early in the startup process, as engaging with customers can lead to better product development and quicker sales success.