As a founder, you should be the primary salesperson for your product until you reach significant revenue milestones, like 1 million ARR.

As a founder, you need to sell yourself, especially when your product is still in development. Making potential customers feel valued and showing your commitment to their success can lead to stronger relationships.

It's common for founders to spend too much time alone, developing elaborate ideas without engaging with users, which is crucial for sales.

As a founder, managing people is essential, even if it feels less exciting than working on the product; you can't build a company alone.

As a founder, you should spend about 50% of your time on hiring because it's crucial for your startup's success.

Founders should be the ones doing sales in the beginning to learn how to effectively communicate with customers and understand their problems.

As a founder, one of your primary jobs is to tell the story of your startup to investors, press, users, and potential employees throughout the entire lifetime of your company.

Founders should avoid distractions and prioritize whether people are buying their product and at what scale.

Establishing thought leadership and gaining notoriety is a common concern for aspiring founders, but it's essential to focus on building your product first.