As a founder, you should be spending every moment either building your product or talking to users, which includes selling.

As a founder, you need to sell yourself, especially when your product is still in development. Making potential customers feel valued and showing your commitment to their success can lead to stronger relationships.

Founders should be the ones doing sales in the beginning to learn how to effectively communicate with customers and understand their problems.

When raising a seed round, it's common for software companies to hire one or two engineers to build their product, but founders should handle sales themselves until they achieve product-market fit.

When scaling from 10 to 100 customers, it's vital to transition from founder-led sales to hiring your first sales team to prove the business can grow beyond the founder's efforts.

As a founder, one of your primary jobs is to tell the story of your startup to investors, press, users, and potential employees throughout the entire lifetime of your company.

Sales is one of the most fundamental skills any founder needs to master.

The enterprise sales process I've used to reach the first million in revenue is effective, but every company is different. Founders should consider what kind of sales motion will be sustainable for their business in the long term.

Sales should be prioritized early in the startup process, as engaging with customers can lead to better product development and quicker sales success.