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GA

Gustaf Alströmer

12/30/22

@ Y Combinator

Founders should learn how to do sales themselves rather than relying on others to solve their sales problems.

Video

YC

How to Get Your First Customers | Startup School

@ Y Combinator

How to Get Your First Customers | Startup School

12/30/22

Related Takeaways

GA

Gustaf Alströmer

12/30/22

@ Y Combinator

Founders should not hire a sales team until they have learned how to do sales themselves, as this knowledge is necessary to recognize what effective sales look like.

GA

Gustaf Alströmer

12/30/22

@ Y Combinator

Founders should be the ones doing sales in the beginning to learn how to effectively communicate with customers and understand their problems.

GA

Gustaf Alströmer

12/30/22

@ Y Combinator

Founders should conduct their own sales calls to qualify customers and understand their pain points better.

EM

Eric Migicovsky

10/13/18

@ Y Combinator

Founders need to be technically competent and understand that they may have to become salespeople to successfully market their products.

GA

Gustaf Alströmer

12/30/22

@ Y Combinator

You should not outsource your sales efforts; it's important for founders to be directly involved in the sales process.

EM

Eric Migicovsky

07/26/19

@ Y Combinator

Founders and core team members should develop the skills to talk to users instead of relying on others to be the go-between.

MS

Michael Seibel

12/27/24

@ Y Combinator

Founders can achieve significant sales with minimal sales staff by focusing on high-level sales strategies and engaging with key decision-makers directly.

GA

Gustaf Alströmer

12/30/22

@ Y Combinator

Most founders fail to do enough outreach, leading them to incorrectly conclude that sales isn't working for them.

DC

Dalton Caldwell

12/27/24

@ Y Combinator

It's important for founders to recognize their influence in a company; focusing on sales can lead to greater results than relying on a larger sales team.