Founders should be the ones doing sales in the beginning to learn how to effectively communicate with customers and understand their problems.

Founders should learn how to do sales themselves rather than relying on others to solve their sales problems.

Founders must excel at selling their vision to attract team members, secure investor funding, and convince customers to buy their products, with different styles of persuasion being effective depending on the market fit.

Founders must be hands-on, embodying roles such as product designer and ethnographer, to effectively communicate and demonstrate their solutions to potential clients.

Founders should not hire a sales team until they have learned how to do sales themselves, as this knowledge is necessary to recognize what effective sales look like.

Sales is one of the most fundamental skills any founder needs to master.

Founders should conduct their own sales calls to qualify customers and understand their pain points better.

Founders have unique advantages in sales: passion for their product and deep industry expertise.

Founders with a product background may avoid sales, mistakenly believing they can run their startup like a game without engaging in selling or influencing potential customers.