Founders need to be technically competent and understand that they may have to become salespeople to successfully market their products.

Founders often struggle to separate their customer pitch from their investor pitch, but it's crucial to develop distinct approaches for each audience.

To be a great founder, you should possess some superpowers, such as being a good product person and having strong leadership and persuasion skills, while also balancing belief in your vision with a healthy paranoia about whether you're tracking against your investment thesis.

Founders must be hands-on, embodying roles such as product designer and ethnographer, to effectively communicate and demonstrate their solutions to potential clients.

A founder's role is to clearly communicate the purpose of a product to both the team and the public, which is crucial for its success.

Founders often get stuck at various levels of product-market fit, and it's essential to evaluate which of the four Ps—persona, problem, promise, or product—needs to change to move forward.

A founder's ability to tell a compelling story is crucial for attracting customers and talent, especially during challenging times.

Founders have unique advantages in sales: passion for their product and deep industry expertise.

As a founder, you need to sell yourself, especially when your product is still in development. Making potential customers feel valued and showing your commitment to their success can lead to stronger relationships.