Founders should not hire a sales team until they have learned how to do sales themselves, as this knowledge is necessary to recognize what effective sales look like.

The first sales hire should be someone who can handle multiple roles in the sales process, as they will be crucial for early success.

It's important to find a strong sales leader who can build effective sales processes and playbooks, especially if you lack a sales background.

You don't have to be a born salesperson; you just need to be willing to put in the time to learn the business and ask the right questions.

Hiring for sales or marketing before achieving product-market fit can be a mistake; founders should focus on learning these roles themselves first.

When trying to get your first customer, reflect on your past experiences as a buyer and consider which sales tactics would have worked on you.

Founders should learn how to do sales themselves rather than relying on others to solve their sales problems.

Invest in your skills and try things you're not good at, like taking a sales job. It's important to get your hands dirty in your work.

Hiring the right people is incredibly challenging, and it's okay to make mistakes in the process. I had to let go of a salesperson early on because he wasn't a culture fit, which was a learning experience for us.