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BB

Ben Brook

04/19/25

@ EO

The first sales hire should be someone who can handle multiple roles in the sales process, as they will be crucial for early success.

Video

E

How We Went from Zero Buyers to One of the Fastest-Growing B2B StartupsㅣTranscend, Ben Brook

@ EO

How We Went from Zero Buyers to One of the Fastest-Growing B2B StartupsㅣTranscend, Ben Brook

04/19/25

Related Takeaways

DP

Daniel Priestley

05/27/25

@ Chris Williamson

The first two hires in a startup should focus on sales and customer satisfaction, ensuring that the business can both sell its product and maintain happy customers.

TB

Tyler Bosmeny

09/26/18

@ Y Combinator

You shouldn't hire salespeople until you've done a lot of sales yourself. This experience helps you understand what kind of skills to look for in potential hires.

BB

Ben Brook

04/19/25

@ EO

It's important to find a strong sales leader who can build effective sales processes and playbooks, especially if you lack a sales background.

BF

Brad Flora

02/13/25

@ Y Combinator

Hiring for sales or marketing before achieving product-market fit can be a mistake; founders should focus on learning these roles themselves first.

GA

Gustaf Alströmer

12/30/22

@ Y Combinator

Founders should not hire a sales team until they have learned how to do sales themselves, as this knowledge is necessary to recognize what effective sales look like.

EM

Eric Migicovsky

04/18/19

@ Y Combinator

In the early stages of a startup, prioritize hiring individuals with a multidisciplinary skill set, as they will need to handle various tasks across different areas of the business.

EM

Eric Migicovsky

10/13/18

@ Y Combinator

Sales should be prioritized early in the startup process, as engaging with customers can lead to better product development and quicker sales success.

MT

Michael Truell

06/11/25

@ Y Combinator

Hiring the right first ten employees is critical, as they can significantly influence the company's future success and culture.

GA

Gustaf Alströmer

12/30/22

@ Y Combinator

Your first customers should be the easiest to acquire. Focus on simplifying the sales process and prioritize leads that are most likely to close, rather than trying to chase every potential lead.