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BB

Ben Brook

04/19/25

@ EO

It's important to find a strong sales leader who can build effective sales processes and playbooks, especially if you lack a sales background.

Video

E

How We Went from Zero Buyers to One of the Fastest-Growing B2B StartupsㅣTranscend, Ben Brook

@ EO

How We Went from Zero Buyers to One of the Fastest-Growing B2B StartupsㅣTranscend, Ben Brook

04/19/25

Related Takeaways

BB

Ben Brook

04/19/25

@ EO

The first sales hire should be someone who can handle multiple roles in the sales process, as they will be crucial for early success.

TB

Tyler Bosmeny

09/26/18

@ Y Combinator

You shouldn't hire salespeople until you've done a lot of sales yourself. This experience helps you understand what kind of skills to look for in potential hires.

TB

Tyler Bosmeny

09/26/18

@ Y Combinator

Sales is one of the most fundamental skills any founder needs to master.

DC

Dalton Caldwell

12/27/24

@ Y Combinator

It's important for founders to recognize their influence in a company; focusing on sales can lead to greater results than relying on a larger sales team.

GA

Gustaf Alströmer

12/30/22

@ Y Combinator

Founders should not hire a sales team until they have learned how to do sales themselves, as this knowledge is necessary to recognize what effective sales look like.

YS

Yotam Segev

05/09/25

@ The Logan Bartlett Show

I learned that hiring a VP of sales won't solve your problems; as a founder, you must be deeply involved in driving the go-to-market strategy.

FS

FULL SEND PODCAST Cast

09/30/22

@ FULL SEND PODCAST

Having a strong team is crucial; they know how to track sales and ensure products are well-placed in stores.

GA

Gustaf Alströmer

12/30/22

@ Y Combinator

You should not outsource your sales efforts; it's important for founders to be directly involved in the sales process.

EM

Eric Migicovsky

10/13/18

@ Y Combinator

Founders need to be technically competent and understand that they may have to become salespeople to successfully market their products.