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Atmrix

About

YS

Yotam Segev

05/09/25

@ The Logan Bartlett Show

I learned that hiring a VP of sales won't solve your problems; as a founder, you must be deeply involved in driving the go-to-market strategy.

Video

TL

Cyera CEO: Growing One of the Fastest Security Startups on the Planet

@ The Logan Bartlett Show

Cyera CEO: Growing One of the Fastest Security Startups on the Planet

05/09/25

Related Takeaways

GA

Gustaf Alströmer

12/30/22

@ Y Combinator

You should not outsource your sales efforts; it's important for founders to be directly involved in the sales process.

GA

Gustaf Alströmer

12/30/22

@ Y Combinator

Founders should learn how to do sales themselves rather than relying on others to solve their sales problems.

GA

Gustaf Alströmer

12/30/22

@ Y Combinator

Founders should not hire a sales team until they have learned how to do sales themselves, as this knowledge is necessary to recognize what effective sales look like.

GA

Gustaf Alströmer

06/27/19

@ Y Combinator

When advising founders, I emphasize the importance of building a framework to figure out how to do more sales faster, working backwards from sales goals to understand the necessary actions.

GA

Gustaf Alströmer

06/27/19

@ Y Combinator

I often see companies getting pressured to hire a VP of Marketing too soon, which can lead to misalignment in growth strategies if the foundational work isn't established first.

DC

Dalton Caldwell

12/27/24

@ Y Combinator

It's important for founders to recognize their influence in a company; focusing on sales can lead to greater results than relying on a larger sales team.

VK

Vinod Khosla

01/09/19

@ Y Combinator

When hiring, focus on how a VP of Marketing can improve the quality of your VP of Engineering; this nonlinear thinking is essential.

BF

Brad Flora

02/13/25

@ Y Combinator

Hiring for sales or marketing before achieving product-market fit can be a mistake; founders should focus on learning these roles themselves first.

GA

Gustaf Alströmer

12/30/22

@ Y Combinator

Founders should be the ones doing sales in the beginning to learn how to effectively communicate with customers and understand their problems.