Tools

Explore

Videos Channels Figures

Atmrix

Tools

Explore

Videos Channels Figures

Atmrix

GA

Gustaf Alströmer

12/30/22

@ Y Combinator

Your first customers should be the easiest to acquire. Focus on simplifying the sales process and prioritize leads that are most likely to close, rather than trying to chase every potential lead.

Video

How to Get Your First Customers | Startup School

@ Y Combinator

How to Get Your First Customers | Startup School

12/30/22

Related Takeaways

Tyler Bosmeny

09/26/18

@ Y Combinator

Avoid getting bogged down in lengthy negotiations over minor contract details with early customers; prioritize closing the deal to secure your first customers.

Tom Blomfield

07/26/24

@ Y Combinator

The first few sales are often the hardest, so focus on closing those deals to establish a customer base, and remember you can always increase prices later as your product improves.

Michael Seibel

09/06/18

@ Y Combinator

Founders often confuse the instinct to pursue difficult customers first; instead, focus on the most desperate customers who need your product.

Dalton Caldwell

03/22/24

@ Y Combinator

Getting the first customer is one of the hardest challenges for founders, and it requires a different approach than what investors might suggest.

Y Combinator Cast

03/01/24

@ Y Combinator

When trying to get your first customer, reflect on your past experiences as a buyer and consider which sales tactics would have worked on you.

Eric Migicovsky

10/13/18

@ Y Combinator

Sales should be prioritized early in the startup process, as engaging with customers can lead to better product development and quicker sales success.

Y Combinator Cast

07/13/24

@ Y Combinator

Early-stage sales should focus on identifying ideal customers rather than trying to convince everyone to use the product.

Eric Migicovsky

07/26/19

@ Y Combinator

In the prototype stage, focus on identifying your best first customer.

Daniel Priestley

05/27/25

@ Chris Williamson

The first two hires in a startup should focus on sales and customer satisfaction, ensuring that the business can both sell its product and maintain happy customers.