Sales should be prioritized early in the startup process, as engaging with customers can lead to better product development and quicker sales success.

In the prototype stage, focus on identifying your best first customer.

In the early days, focus on understanding customer workflows and pain points rather than just selling features; this approach leads to better product alignment with customer needs.

Your first customers should be the easiest to acquire. Focus on simplifying the sales process and prioritize leads that are most likely to close, rather than trying to chase every potential lead.

Founders should be the ones doing sales in the beginning to learn how to effectively communicate with customers and understand their problems.

Choosing your customers is crucial; if you aim to attract anyone, you risk failure. Instead, focus on a specific audience and understand their needs and characteristics to shape your product effectively.

Engaging early customers in a consultative manner can help refine your product and ensure alignment with their needs.

In developer marketing, focus on creating awareness and establishing yourself as an expert in relevant communities without pushing sales too early.

Founders often confuse the instinct to pursue difficult customers first; instead, focus on the most desperate customers who need your product.