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Atmrix

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YC

Y Combinator Cast

02/13/25

@ Y Combinator

Founders often waste money by hiring branding agencies for expensive rebranding efforts, which is unnecessary for B2B companies that aren't easily found online.

Video

YC

The Right (And Wrong) Way To Spend Money At Your Startup

@ Y Combinator

The Right (And Wrong) Way To Spend Money At Your Startup

02/13/25

Related Takeaways

BF

Brad Flora

07/08/22

@ Y Combinator

Founders frequently waste money on hiring, especially when they pursue high-salary candidates from large companies, believing they will significantly boost productivity.

BF

Brad Flora

07/08/22

@ Y Combinator

Many founders mistakenly believe that spending on marketing, especially through ads, will guarantee growth, but this often leads to wasted resources without learning valuable lessons.

YC

Y Combinator Cast

05/07/22

@ Y Combinator

Founders often mistakenly believe that spending more money will help them achieve product-market fit faster, leading to frustration and distraction from their core objectives.

YC

Y Combinator Cast

07/08/22

@ Y Combinator

Investing heavily in brand advertising and sponsorships can be tempting, but it often doesn't yield the expected returns, especially for early-stage startups without established brands.

MS

Michael Seibel

06/02/24

@ Startup Istanbul

Most early-stage PR can be handled by the founders themselves; spending on PR firms is often unnecessary and can waste significant resources.

MS

Michael Seibel

07/08/22

@ Y Combinator

Hiring a PR agency is often a mistake for startups; most founders end up firing them after realizing they don't deliver value.

BF

Brad Flora

02/13/25

@ Y Combinator

Founders often overspend because they haven't realized that their product isn't what customers want yet, leading them to chase after growth without understanding their market.

YC

Y Combinator Cast

02/13/25

@ Y Combinator

Founders often feel pressured to appear larger and more established, leading them to spend on unnecessary roles and functions that distract from their core mission.

BT

Bret Taylor

05/08/25

@ Sequoia Capital

Many startups waste resources on non-core activities, which detracts from their ability to focus on selling products and differentiating themselves in the market.