Tools

Explore

Videos Channels Figures

Atmrix

Tools

Explore

Videos Channels Figures

Atmrix

KM

Kat Mañalac

09/20/18

@ Y Combinator

Making good content allows you to shape your startup's story and share it with a larger audience through press outreach, which can be a powerful combination for growth.

Video

PR + Content for Growth by Kat Mañalac and Craig Cannon

@ Y Combinator

PR + Content for Growth by Kat Mañalac and Craig Cannon

09/20/18

Related Takeaways

Geoff Ralston

07/19/19

@ Y Combinator

Creating a compelling story for your startup is vital for success, as it helps you persevere through the challenges of building a business.

Sonal Chokshi

10/13/17

@ Y Combinator

Startups should focus on producing high-utility content that helps their audience achieve their goals, even if it's not directly related to their product.

Kat Mañalac

09/20/18

@ Y Combinator

You need to practice telling your startup's story clearly and succinctly so that others can easily repeat it and help spread the word, which is essential for virality.

Geoff Ralston

07/19/19

@ Y Combinator

A compelling startup story can persuade others to join you on your uncertain journey, making it crucial for founders to craft and sometimes reimagine their narratives.

Kat Mañalac

09/20/18

@ Y Combinator

Engaging with your users is crucial; it not only helps you understand their needs but also enables you to create better content and targeted press outreach.

Garry Tan

09/20/18

@ Y Combinator

Content marketing and social media are effective strategies for startups to attract design talent, especially if the team is already discussing design concepts.

Geoff Ralston

07/19/19

@ Y Combinator

The right story can serve as a personal motivator, helping you to keep going when faced with obstacles in your startup journey.

Kat Mañalac

09/20/18

@ Y Combinator

As a founder, one of your primary jobs is to tell the story of your startup to investors, press, users, and potential employees throughout the entire lifetime of your company.

Y Combinator Cast

02/24/15

@ Y Combinator

Exposure is essential for startups. Communicating regularly about your progress and challenges can be effective, even if you feel your product isn't perfect yet.