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Atmrix

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CC

Craig Cannon

09/20/18

@ Y Combinator

If you don't have product-market fit, it's generally not advisable to publish content, as it may not provide significant value or traffic.

Video

YC

PR + Content for Growth by Kat Mañalac and Craig Cannon

@ Y Combinator

PR + Content for Growth by Kat Mañalac and Craig Cannon

09/20/18

Related Takeaways

SC

Sonal Chokshi

10/13/17

@ Y Combinator

Startups should focus on producing high-utility content that helps their audience achieve their goals, even if it's not directly related to their product.

CC

Craig Cannon

09/20/18

@ Y Combinator

You should start thinking about content marketing only after you've created something that people want and are confident that users are not churning.

KM

Kat Mañalac

09/20/18

@ Y Combinator

Before focusing on PR and content marketing, ensure that you are building something that people actually want, as no amount of marketing will help if your product lacks demand.

DC

Dalton Caldwell

10/12/19

@ Y Combinator

Content marketing is often used by individuals to promote their products or services, but it doesn't necessarily correlate with the early success of their startups.

GA

Gustaf Alströmer

08/16/19

@ Y Combinator

Working on growth before achieving product-market fit and good retention is not a good idea.

LP

Lenny's Podcast Cast

04/11/24

@ Lenny's Podcast

If you're stuck at a certain level of product-market fit, you should consider making significant changes rather than minor adjustments to your approach.

LP

Lenny's Podcast Cast

04/11/24

@ Lenny's Podcast

Many founders feel they never truly achieve product-market fit, often waiting until they reach significant revenue milestones to feel confident about their product's success.

GA

Gustaf Alstromer

09/12/18

@ Y Combinator

Companies should focus on growth only after achieving product-market fit; otherwise, they risk wasting resources.

TJ

Todd Jackson

04/11/24

@ Lenny's Podcast

Finding product-market fit is the single most important thing that your startup does in the first three years, yet it's often underexplored and underexplained.