You should start thinking about content marketing only after you've created something that people want and are confident that users are not churning.

When considering content marketing, treat content as a product and apply the same principles of creating something that your customers want.

Startups should focus on producing high-utility content that helps their audience achieve their goals, even if it's not directly related to their product.

In marketing, it's crucial to understand how people buy your product rather than just focusing on selling it, as different users have varying needs and approaches to finding solutions.

It's crucial to personally want the solution you are building and to know others who want it as well; otherwise, you risk creating something that nobody cares about.

You should focus on creating something that people want rather than just trying to start a startup; this mindset is crucial for success.

If you don't have product-market fit, it's generally not advisable to publish content, as it may not provide significant value or traffic.

When considering when to hire a marketing expert, it's essential to have strong product-market fit. This ensures that marketing efforts amplify existing demand rather than create it from scratch.

In the early stages, founders should not prioritize marketing and PR, but as the product gains traction, they need to take charge of messaging and communication to ensure consistency and clarity. Developing personal relationships with journalists is crucial; they prefer talking to founders rather than PR representatives.