Most early-stage PR can be handled by the founders themselves; spending on PR firms is often unnecessary and can waste significant resources.

Establishing thought leadership and gaining notoriety is a common concern for aspiring founders, but it's essential to focus on building your product first.

A founder's role is to clearly communicate the purpose of a product to both the team and the public, which is crucial for its success.

Most startups should wait to pitch to press until they have a launched product and some early users to engage their audience effectively.

When working with early-stage startups, the focus is often on how to get the product in front of people, as there are no silver bullets in this process. You need to try various strategies like content marketing, search engine marketing, search engine optimization, events, webinars, partnerships, and even street teams to find what works best.

As a founder, one of your primary jobs is to tell the story of your startup to investors, press, users, and potential employees throughout the entire lifetime of your company.

Founders should be the ones doing sales in the beginning to learn how to effectively communicate with customers and understand their problems.

As a founder, you need to sell yourself, especially when your product is still in development. Making potential customers feel valued and showing your commitment to their success can lead to stronger relationships.

Successful founders focus on their product, customers, revenue, and team, rather than getting distracted by the noise in the startup ecosystem, such as fundraising news and social media chatter.