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Eli Schwartz

09/27/18

@ Y Combinator

For generating content that drives traffic, companies should start with topics closely related to their services and expand into broader areas that establish them as experts.

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SEO Advice from SurveyMonkey Director of SEO and Growth, Eli Schwartz

@ Y Combinator

SEO Advice from SurveyMonkey Director of SEO and Growth, Eli Schwartz

09/27/18

Related Takeaways

Eli Schwartz

09/27/18

@ Y Combinator

To get started in SEO, create content around topics you're passionate about, analyze the traffic it generates, and learn from the results to refine your approach.

Sonal Chokshi

10/13/17

@ Y Combinator

Startups should focus on producing high-utility content that helps their audience achieve their goals, even if it's not directly related to their product.

Craig Cannon

09/20/18

@ Y Combinator

You should start thinking about content marketing only after you've created something that people want and are confident that users are not churning.

Craig Cannon

09/20/18

@ Y Combinator

When starting out in content marketing, consider whether to create a personal blog or a company blog, focusing on human connection in your writing.

Kat Mañalac

09/20/18

@ Y Combinator

Making good content allows you to shape your startup's story and share it with a larger audience through press outreach, which can be a powerful combination for growth.

Dalton Caldwell

10/12/19

@ Y Combinator

Content marketing is often used by individuals to promote their products or services, but it doesn't necessarily correlate with the early success of their startups.

Y Combinator Cast

10/13/17

@ Y Combinator

The long tail of content can become the head if you effectively aggregate and present niche topics.

Nicolas Dessaigne

11/27/24

@ Y Combinator

In developer marketing, focus on creating awareness and establishing yourself as an expert in relevant communities without pushing sales too early.

Jared Friedman

11/18/22

@ Y Combinator

Start with what your team is especially good at and think of ideas that take advantage of your expertise. This approach ensures that any idea you generate has automatic founder-market fit.