For generating content that drives traffic, companies should start with topics closely related to their services and expand into broader areas that establish them as experts.

It's important to brainstorm and spend time developing unique content ideas, as most content ends up being derivative and fails to stand out.

To stand out in storytelling, focus on a niche and develop domain expertise. For example, I want to be the top 1% in understanding Ethiopian cuisine and connect it to themes like family and culture.

Startups should focus on producing high-utility content that helps their audience achieve their goals, even if it's not directly related to their product.

Creating interesting content that people want to talk about can lead to natural link building. If your content resonates, it will likely be shared and linked to by others, enhancing your SEO efforts.

You should start thinking about content marketing only after you've created something that people want and are confident that users are not churning.

If you master short-form content, you can grow your audience across all platforms, which is unprecedented in social media history.

Content marketing is evolving, and there's a growing opportunity for messaging-native content that resonates with audiences.

The gap between the supply of great content and the demand for it is significant, and technology can help bridge that gap.